The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in.
Coors light chill sunglasses.
And just like the mountains on coors light s standard cans the sunglasses feature the same technology that turns them blue when the beer.
Coors light s summer is looking bright.
You can t forget sunglasses while you re out in the sun.
Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app.
To start the summer coors light created some new summer packaging.
Sunglasses are an iconic symbol of summertime chill and we re hopeful that linking the technology to the frames on our can will introduce a new wave of legal age drinkers to a truly unique element of our packaging said katie powell associate marketing manager for coors light in a statement.
If you are ready to kick off summer with some time to chill you could win some free ray bans.
Instead of those icy mountains turning blue when the can gets cold some chill sunglasses appear.
The latest installment of the beer brand s made to chill campaign is a new seasonal look that marries its famous snow topped rocky mountain iconography with a ubiquitous symbol of summer.
It doesn t get colder than this.
There s no better way to unwind than will a cold beer am i right.
Even at the highest peaks that mountain cold beer needs the perfect temp.
A pair of shades.
Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.
When the mountains turn blue it s.